RA Link — BCP
A year's worth of BCP innovation — each product given its own moment to land.
The brief
Banco de Crédito del Perú needed a way to present eighteen new products at a single event — from mobile payment apps to AI-powered assistants — without the reveal feeling like a catalogue. The challenge was making each product feel distinct and worth discovering, not just announced.
What we built
Next built RA Link, a custom augmented reality mobile app paired with physical tokens placed throughout a darkened room. Each token, when scanned, unlocked an AR experience revealing one of the eighteen products BCP launched that year — including Yape, their peer-to-peer payment app, and Arturito BCP, their AI assistant. Visitors moved through the space at their own pace, discovering the full range of innovation one token at a time.
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